When I started my first business, I was around 15 years old.
My business was very simple (but profitable).
I went to buy a bicycle for #2,500
I would take this bicycle to school (that made me to look like a rich boy, you know)
After school, I would “trap” my mates to a football field where they would rent my bicycle and pay me money.
I made money almost every day and it seemed sweet
(I think that was when I should have dropped out of school to face what I loved doing. Lol)
Anyway, no one could saw my talent for business so I had to continue trying to be what the society thought was good for me (as obedient child, you know?)
I sold my first business at a profit to move to another one and I continued loving the game call business (even when I couldn’t do business because I was busy trying to be the best student in school, I still read tens of books about business).
This is where I am going.
About 7 years after I started my first business, I decided to please myself and offend the whole world so I abandoned school and went fully into the business world, now as an adult.
But this time around, I didn’t have it so easy.
I had to struggle for many years, trying to get it right.
What is happening here?
Why would you find it difficult to do as adult, what you have done easily as a child?
Sometimes we are (unconsciously) smarter as children than we are as adult.
I don’t know why and I don’t even know whether I’m right.
But where did I get it all wrong?
As a child, I was selling what my mates wanted and that led to a good and profitable business.
However, as adult, then that I have become “wiser”, so I could think and come up with what people needed.
If you consider it from logic, people should buy what the NEED right?
That was what I thought that cost me many years in failure.
Listen to this truth and tell no one;
If you want to succeed in the business world, learn how to sell what people WANT.
I’m sad to say this (but it’s the truth) people don’t buy what they need.
People only buy what they want.
If you see any company doing well, if you look deep, you’ll see that they are selling what people want (or selling what people want + what they need)
I think someone reading this will sit down to think about my words.
If you already own a business, stop trying to sell what people need.
Find a way to sell what people want.
If you’re planning to start a business, never, ever, ever try to sell what people need.
Maybe I’ll write further on this in the future.
ABC; Very possible!