When you read through this website, you`re likely to read places where I claim that business is a battle and a war.
You`ll even read where I use words such as, kill, fight or attack.
Why do I claim that business is a war?
Because it is.
A battle field is a place where there are two or more opposing teams, aiming to overcome each other.
That is what business is.
In war, you have to kill your enemies if you want to be victorious.
Well, as Seth Godin said, we are in the world of winner take all.
Two companies who are competing against themselves know that, both of them cannot win. One will be the market leader, while the other will suffer the harm.
That`s why business is a battle… battle for the market share.
In conclusion, the battle you are fighting as a business owner is not the battle of hatred.
It`s a battle of love.
Love your competitors. Be their friends. Kiss them… but play your game with them in the field.
