If you’re fortunate to pass through the secondary school’s Commerce class, you might have read it from your Commercce textbooks that “business is buying and selling of goods and services”.
Most people leave school believing that LIE and approach their businesses just with that mentality.
That’s one of the reasons why most businesses failed!
I have heard people saying, “I just need a million naira. I will be going to Kano/Lagos, buy xyz and sell”
Business is NOT just “buying and selling”. If it were, everybody would have become millionaire.
Buying and selling? Who doesn’t know how to do that?
You know the problem with buying and selling?
Everybody can do it.
You cannot make meaningful cash from whatever everyone can do.
Because, well, just any Joe can (and possibly already) selling what you’re selling, the same way you’re selling it, at the exact same price you’re selling it.
You cannot sell at good price, you cannot make huge sales, you cannot be rich, if you’re merely “buying and selling”.
So if I claim that business is NOT buying and selling, what is business?
Business, real business, is the production of goods or services that meet certain UNIQUE want (not neccessarily need) of certain audience.
Forget all my English. Just remember the word UNIQUE.
Most people who are planning to go into the business world really don’t understand how to be **unique**.
They are what I call “me too”
They are simply out there to sell what others are selling, just the way others are selling them.
Only miracle can make you rich if you’re like that.
You have to have what Brian Sher calls, “Unique Selling Promise”.
Why must I buy from you, if I can buy from just any other person?
What makes your offer different? What?
Though it’s not a joke, your job as an entrepreneur is to have an area of strenght over your competitors.
Be smart and strategic!