What is your business goal,what are the objectives of your business, what is the purpose of your business? .You can’t be doing jack and harry as business and expect to thrive. People don’t patronize confusion. Do you really understand what your business is all about or the niche you are serving ? .A jack of all trade is a servant of none. You are in business to serve a specific need of the people not all their needs.Overloaded people are not men/women of this one thing I do.They are so filled up with many ideas that they simply want to try out everything at the same time. They now wonder why everything they did turn out to be imperfect. All they come out with is half cooked egg. Overloaded people launches or operates overloaded businesses.
In business, it is important you focus on one major value that sets your business apart. If you are dealing in furniture, let whatever else or another product you would want to add be in line with the furniture sector. You are good in design and making furniture, don’t go and add shoe making to it as your product line they don’t match.
Another part of an overloaded business is a business having too many useless department in it operations.In some companies, you can’t really figure out what some department are contributing as value . Such situation leads to wasting of company’s resources and productivity of such company is undermined. If a part of our body system is not functioning properly ,the whole body feels the pain.Same with companies too.Why departments are created should always be remembered.Every part of a business must have the values they deliver to make the whole business a produce.A cleaner may not be bring in money, but he/she works to clean the business place.This in turn makes customers want to come again.
Creating a department or section that has nothing to do with your establishment will only create loopholes in your company’s finance and it will create disorder.
Three reasons why overloaded businesses fail
1.Unnecessary features– Starting out to create a business, people think that all their goodies will be useful to their customers at once. Customers would like to understand what they really need to buy so that they don’t get carried away by the noise of many features. Too much of everything isn’t good. When you give people a thing they need wrapped up in a bundle of what they have no need off, they will leave the whole thing to go to where they find what they need without confusion. Too much of features in a business confuse the whole purpose of what that business stands for. I like Google search. The home page is clean. It does not have multitude of other features. You go straight and type whatever you want to search with no side attraction. They give you focus. You go into that page with what you want to search still in your mind. Some website you just dabble into,it’s obvious by how much time you spend there due to confusion on the site . You go into some website or search engine forgetting why you came there because they messed it up with many unnecessary features. The current Yahoo CEO who first worked for Google made their search page what it is today cleaned and tidied up.She cleaned it up and allow people to maintain focus.One thing that gave Google acceptance and recognition is still their search engine. They done have a worthy rival in the search engine business and yes am aware they have multitude of other products .They didn’t try to fix all other products into that search page which is already successful. What can you learn from this? Keep your business simple that even a dummy will understand the value you are rendering .
2. Doing what you love and thinking people love it too – In business ,you don’t do what you love to do alone but what your customers would love to buy except you are your own customer.Love to meet demands of people in the mist of doing what you love.
3.Too many people on the team – No matter how much you love football,you must not choose a team that is more than eleven players or you mess the whole event up.Business should not be stuffed up with too many people who has same set of skills working on a product. You can’t allow that in a football pitch. You try to make all your team a striker with no keeper, no defender and attackers then you may not be allowed to play the second half of the match. You should be very selective ,choosing the best of different talents and skills to work on the many side of your products and services. Don’t for the love of employing people stuff your company up with set of same skills. They will mess your product up because they all want to show what they have on that product .They’ll end up messing it for your customers. If it’s to produce in mass it is understandable but be careful not too choose overloaded team.