Few days ago I was somewhere and noticed there was a sales man starting to market his herbal product.
Without thinking twice, I payed a close attention to how he’s pitching his product.
Before you knew it, I had pulled out my phone and started jotting
Yea, I turned that to a classroom.
I was jotting down his strategies.
For instance, I noticed that he told many stories that were related to the benefits of his product.
I as well noticed that he (tactically) used those stories as testimonials for his product.
I also noticed that he spoke few good things about his company (to build credibility).
Other things I noticed about this smart sales man was that he gave discount (humans love discounts) and he tried to place some “scarcity strategy” somewhere along his pitch.
All the above and few other things are what I learned from the street sales man.
You’ll need to see the way I was jotting as though I was in a classroom.
But you see, it was a classroom.
Funny enough, this guy was so good at selling that I later had to buy his product.
Selling skill is the most important skill in the realm of business.
No one can ever be rich, until you learn how to sell.
You don’t have to sell on the street.
You may sell using other advanced medium (like the internet)
But if you don’t master how to sell, you’ll be poorer than Church’s rats.
What is the way out?
You can sell the way you were sold.
We all buy stuffs every day.
From multi-billion company to street sales guy, we “fall” for sales pitches every day.
But you see, most of us don’t know how to sell.
Why can’t you pay attention to how you were sold?
Pay attention to what makes you “fall in love” with your favourite brands.
Why do you like MTN than Glo?
Why do you like Pepsi and not Coke?
Why did you buy the wrist watch the other day (even though you didn’t need it)
It might be because you were pitched by a great sales man.
What am I saying here?
Pay a close attention to your emotions and how they lead to your buying decisions.
If you truly love to succeed in business, you have to be attentive to how you’re sold.
The strategies that sold you could be used by you to sell your own products.
I think Africans have no reason to be poor.
I love you!