One of the most common mistakes among the young entrepreneurs is for them to go where everyone is going.
This is wrong.
It’s wrong because if it’s popular, it’s probably not gold.
Gold is scarce, so are business opportunities.
If what you’re seeing is what one million other people are seeing, you’re seeing stones, not gold.
Gold is hidden. Gold is scarce.
Gold is only being found by people who are trained to identify it.
Until you learn how to see the invisible, you’re not an entrepreneur.
If it’s popular, don’t pursue it.
If it’s popular, don’t go there.
If it’s popular, it’s not gold.
Go for Gold!
I Love You
Image Credit; Mining.com
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Steve Olorun-Ni
I started my first major business before I was age 15. I have started more than 7 personal businesses all my life. I and my wife live in Lagos where I run my company (BCV). If you stay long enough on this blog, you may become like me. Download my free business book HERE