You have probably heard about “business” in the real world since when your mother was selling sweet and ground nut (just like my mother).
You grew up to know that whenever anyone talked about “business” the person is talking about buying and selling of certain things.
However when you got to know about the internet, you started hearing the term, “internet business” or “making money online”.
What is this?
How does this work?
How do people make money online?
Or, do people truly make money online?
The answer to the last question is, yes, people (including my humble self) make money online. But I will write a tutorial on that later.
The question I want to answer today is, what is the difference between the internet business and a usual business in the physical world?
My answer to that question is, NOTHING. Really, nothing much.
I know this my answer is over simplified, so let me explain.
You see, there are so much noise out there about making money online and the whole concept is usually presented like magic. “Hey, give me #10,000 and I will teach you how you can be making #250,000 every month with little work” is the common noise out there.
This sounds magical, doesn`t it?
Now forget everything you have been told before now and let me tell you the truth.
Business, either in the physical world, on the internet or inside the water is never different.
The basic foundation and principles are constant while the only variable is the medium.
Give me a second and I will explain.
The foundation of every business is people.
Wherever there are people, there must be business.
Wherever people live, go or visit, there have to be businesses, and of course, the more the people, the higher the business opportunities.
That is why there are more successful businesses in cities than town, and in towns than in villages.
Since you have understood this, I can proceed.
Some years ago (when you and I were just little boys) there was no internet, so there could never be anything call internet business.
When internet started, nobody knew (or only few people knew) that there will ever be businesses on the web. But the law of nature remains rigid … wherever people go business must be there.
If tomorrow plenty people start to be visiting moon or living inside water, soon you will start hearing another terms … moon business, water business or something similar.
Now that we have explained the foundation of every business (wherever people live, go or visit, there must be businesses), now let`s talk about the unchanging business principles.
If you like go and start a business inside the sun or inside Pluto, there are constant business principles you must understand.
Yes, most people are not presenting it so, but it doesn`t change the truth, does it?
Below are the basic business principles…
You must sell something
It is easier to live without water than to make money (anywhere) without selling.
If anyone ever present any “make money online” idea with you and it doesn`t involve selling anything,you better laugh.
We make money in the physical world by selling goods and services. The same principle is applicable online. We sell goods or services to make money online.
Now, here is where the difference lie … what is easier to sell.
Just because medium is differs, what is easier to sell sometimes are different.
While in the physical world, we sell more of physical goods and services, on the internet, we sell more of electronic and digital goods and services.
Still you have to note the word more.
Take for instance, most giant companies on the internet are selling advert to make money. Facebook, Yahoo! And google are examples you can easily identify with.
But does that mean that advert selling is peculiar to the internet?
Ever before you and I were born, there have been companies in the physical world who are selling advert space.
In fact, some earlier advert is dated to 4000 BC then in India.
Also take note that, though selling physical goods is common in the physical business world, many companies, small and large are selling physical goods on the internet. Konga, Jumia, Amazon are few examples you can quickly remember.
My point here is, for there to be a business, there must be a selling.
The selling have to be of values … real values
The idea of “make money quickly” online is very common that most people making this noise usually don`t tell people that you have to sell something of real value to make real money … anywhere.
I have told you that you must sell. Now I am telling you, you must sell something that will help someone in one way or another.
It is common to hear, “if you can just package this (especially information products) and prince it #xyz, you will make #kkk each month”.
That`s a lie.
Yes, just like in the physical world, you can put together a crab, a junk, a fake product and start selling, but how far can you go with that?
How much can you make with scam?
I think I understand what I am saying.
I have built a community of people on the internet. Again and again I have seen and heard people told me, “thank you” after buying what I sold to them (on the internet).
You need to understand what that means.
It means you`re giving values. It means people will come back again and again to buy what you`re selling.
Nobody makes money from the first sales
This is another business principle you must understand.
If you understand this, you`ll never attempt selling crab or scamming people with substandard products or services.
Nobody makes money from the first sales.
Coca-Cola has been selling coke from 1985. The reason why that company is rich is because they sell again, again and million times again.
That is just as real in the physical world as it is on the internet.
I love facebook and can you guess the reason why I love facebook?
No. not what you think.
I love facebook because I run wonderful adverts through facebook.
When I run advert on facebook, I see result, very good return on my investment.
That`s why I go again and again to the facebook and “give” them my money. That`s why millions of people all over the world are begging facebook with their money every day.
If facebook was mediocre, it would have taken me one poor experience (or two if I was a fool), to say “I can never advertise on facebook again”.
Millions others would have concluded this way and, you get it, facebook will become poor.
Nobody makes money by selling one time and if your products/services are average (or worse poor), people will only buy from you once or twice.
No exception to this rule either in the physical world, on the internet or inside the Jupiter (if business gets there next Sunday)
No quick riches … no
I really which there is a way to make money very fast.
I would have used such way and become a billionaire. I would have taught all my relatives, my friends, and you (don`t be angry I won`t teach you first. Lol)
I know we are all eager to be rich.
I understand this huge temptation better last December when I met a long time mentor of mine, Mr. Ibitoye
We were three where we were talking and he asked a question that went like this, “guys, what are the business opportunities out there that can make me money easily and quick?”
With surprise (because he was my mentor), I asked, easily?
But after that meeting, I understand better how tempting is the thought of quick money.
Unfortunately, there are no quick money, quick success or quick anything worthwhile.
While quick rich mentality is not common in the physical world businesses, that is the main bait online “gurus” use to catch their victims.
I am here to tell you, it`s a lie.
Starting a business is like giving birth to a baby. It takes time for your baby to become a man.
I really wish there is a solution to this “problem”, so I too may use it (because I too wish to become rich, quickly), but there is non.
Business requires knowledge and skills
When you think of business (whether online or off line), you just think about medical science or law profession.
There are so much to learn (don`t be afraid they are all interesting), but instead of people to see it this way, they usually see internet business as different.
There is a term I usually hear on the internet. It is “internet marketing”
I fell for this term and taught, “the marketing on the internet is different”.
I later discovered by experience that marketing is marketing, whether online or offline.
I have read some of the best marketing books about the physical world business and when I started reading the so call “internet marketing” books, I discovered that they`re nothing but the repetition of the books I have read.
To succeed in business (online or offline), you need business knowledge and skills and note, the skills you need are constant regardless of medium (internet or inside moon)
Nobody can teach you everything about business
Internet “gurus” are fond of saying, “hey, give me #5,000 and I will teach you everything you need to know about making money online”
The truth is, nobody can teach you everything you need to know about business, whether online or offline.
That is why here at the ABC, we usually encourage people to read financial and business books.
My fellow African friends, there are certain things I simply cannot teach you about business world, and if anyone out there, even the richest man in the world, should promise to teach you everything about business, he is a liar.
What is the difference between the internet business and business in the physical world?
The medium. Nothing much after that.
My advice for you is this.
If you ever wish to be a successful business owner, get prepared and be willing to learn, try and fight.
I love to use that word (fight) wherever I am teaching business because that is what it is.
I believe you can be a successful business owner whether on the internet or in the physical world.
Just understand that business is business.
Maybe I should stop here till when next I will share another life changing business tutorial with you.