What is the first thing you’ll do before starting a business?
There are many things, however, your business name is one of those first things.
This is important than you may think.
Because that’s what people first see (even before you).
Take for instance, our name (Africa Business Classroom).
How does it sound?
Read it again… Africa Business Classroom
Does it tell you something?
I think it does.
If you just see our name (Africa Business Classroom) somewhere, without anybody to explain what we’re doing for you, can you guess?
I think so.
Africa (tells you, this is for Africans)
Business Classroom (tells you, “they are teaching business here”).
What about the abbreviation (ABC)?
I think it’s the best you can ever see in the whole world (pride).
It has to communicate to your market.
It can break or make your business.
You know why? Because people (all of us) judge book by its cover. People unconsciously assume that businesses with ugly names are not ugly.
Take time to come up with a good business name, not just a sweet name, but a name that communicate to your market audience.
It’s a major part of your marketing strategies.
Please read this tutorial about naming your business