Welcome to the classroom,
How are you today?
As for me, my brain is not working well.
This is because I didn’t have good night sleep (last night).
Don’t mind me.
I’m a man of many duties, and plus the fact that I’m NOT rich yet, so I still have a lot of work to do.
Let’s leave my story and let`s go into the business of the day.
Business is about selling.
So, how can you sell your products or services easier and faster?
There are few tactics you have to master (which are discussed deeper in our tutorial, 13 business strategies)
However, today I will love to share what happened about five days ago with you.
I needed some aluminum work, so I called a guy whose work is fixing Aluminum.
“How much will it cost me to put aluminum on this windows?” I asked the gentle man.
After I explained the kind I want, he said,
“that kind will cost you xxx naira. You know, I’ll want to give you the best because I won’t want to do it the way most people do it. And you see, if it were last two months, I would have agreed to do it with just kkk naira (lesser price). But because those materials have cost more and I’ll need to give you the best, pay xxx naira”.
That guy is a marketer!
He did his negotiation perfectly well.
Did you learn something in that story?
I know you do.
You see, as you’re selling your products or services, tell people the *reason* for your price.
If your product’s price has increased from what it was last month, don’t just tell people, “That bag is #5,000”.
Instead, be business wise.
Tell people, “Madam, that bag was #4,200. But due to a recent importation restrictions, many of the locally produced bags have experienced hike in price. If you visit other bag stores, you will find it to be so, except for those who may want to sell you substandard bags”
What do you think my friend?
Did you learn something?
Tell people the *reason* for your higher prices.
They will understand and buy from you.
Learn more about marketing tactics and strategies through our tutorial, 13 business strategies