Today let me share with you how you can become a business genius.
For us to be on the same page, let me define what I mean by being a “business genius”.
A business genius is that man/woman who knows so much about business and business game that he can confidently enter a new market or go into a new business, play smart (but ethical) business game and win competition.
The keyword here is that, someone I call a “business genius” know so much about business, just as a Lawyer knows so much about law.
To become a giant business owner you will have to know so much about different business “subjects”, starting from marketing to leadership, sales, negotiation, human relationship and so much more plus practical experience in the business world (experience, they say, is the best teacher)
If this seems a lot for you, you may ask me, “Stephen, how can I get to such point of great knowledge and skill?”
Give me a minute.
I received a call from a man who came across this website (Africa Business Classroom) yesterday. While on phone with him, he lamented, “I don`t know anything about fishery and I want to go into fish farming business”
You can guess what I told him…. everybody started as a novice.
Becoming a business genius or a business giant or a business mogul or whatever doesn`t just happen. Nobody was born a business giant, everyone who is today a business genius grew into it.
15 years ago, though I have seen and participated in my mother and brother`s business, I knew near nothing about business.
10 years ago, I knew just a little, very little about business. 5 years ago however, I have acquired much knowledge and practical experience about business. Today, I know so much, very much about business.
I wouldn`t want to see myself as a business genius yet (because just at a time when you think you know, you come across another person or book who teaches you what you never taught existed), but I have gotten to a point where I can say… I know about business more than most Africans.
What is the essence of my story here?
Don`t be intimidated by someone else`s business attainments or knowledge. They all started from zero.
There was a time Dangote didn`t know anything about business. There was a time Bill Gates didn`t know anything about marketing.
Not knowing anything about business or not having a business of your own today is not really the problem. The only problem lies in your weak will. If you`re strong willed and are willing to learn and to act, you will start learning and acting.
Within a very short period of time, you will acquire much knowledge about business world and the specific business you are planning to go into. The more you learn, the more courage you will have, the more actions you will take, the more success you will have (hey, you will fail too).
Why is it so hard for most Africans to learn business and to become a business genius (or a successful business owner)?
First, because there is low entrepreneurial awareness among African youths.
Most Africans have been brainwashed to love job, “good job” they call it.
Second, because most Africans who want to start business really don`t think of (or think little of) business education.
For most Africans who want to go into business, it`s all about getting capital to buy some product and start selling.
They are ignorant.
I read a recent statement of Dangote (the richest man in Africa).
He claims to love watching TV a lot. Wait a minute! Ask me which station?
Not just that, he`s a student of business (by reading good business books, magazines and just anything that teaches business)
Library is the most valuable asset of every rich man, but the poor hate the library.
Show me a business man who doesn’t read business books and I will show you a poor business owner. It`s easier to be a lawyer without great learning than to be a successful business owner without much learning.
Third, because most of us grew up in a faulty educational system (school) where we were forced to learn. Growing up, we have been programmed to think that education has to be given (and by force). This makes it extremely hard for most of us to read books, articles or magazines that teach business skills and many other good stuff.
Education is NOT to be given. It`s to be acquired. Nothing should be painful in the process of acquiring education, it should be pleasant.
To learn so much about business (so as to become a business genius), you have to delete the early programming of school in your brain.
Nobody can and nobody is willing to force you to acquire business knowledge. You have to develop the interest and passion require. You have to associate pleasure with reading good business books, articles and magazines.
In conclusion, becoming a business genius, a business giant, a business mogul or whatever you choose to call it is not a talent or a divine gift. Instead, it`s what YOU have to be determined to do… starting from today.
Read that business magazine. Read those business articles. Borrow or buy that business book.
I love you and wish you best as you`re working toward becoming a business genius.